According to IDC press release, Android and Windows phone have seen growth in mobile phones market share in ANZ (Australia and New Zealand) markets in Q2 2013. iOS and Blackberry have seen their shares shrieking at the same time. This puts Android on top followed by iOS and Windows Phone. Though, overall the mobile phones sales saw decline of 5% Q-on-Q due to decline in feature phones sales. Feature phones now account for only less than 20% of the overall market in ANZ
Although iOS continues to command a loyal following in the ANZ market, Android was able to pip iOS as the leading operating system (OS) in the market. Android benefited from Samsung’s solid performance as well as the push by other Android vendors like Sony, Huawei, LG and HTC. Android and iOS combined accounted for more than 90% of all smartphones shipped into the region in Q2, highlighting their dominance in the OS landscape. Thus, the other platforms in the market face an uphill task in luring end-users from these well established platforms. Windows managed to secure the third spot followed by BlackBerry that launched its first set of BB10 devices earlier this year.
The total ANZ mobile phone market that includes feature phones and smartphones dropped by 5% quarter-over-quarter (QOQ) and over 20% year-over-year (YOY) with over 2.6 million devices shipped in the second calendar quarter of 2013. The contraction in the total market is mainly attributed to the declining feature phone segment in which shipments fell by over 45% compared to last year. There was also a slight decline in smartphones shipments during the period, highlighting a surprising slowdown in demand for these devices.
Feature phones now only account for under a fifth of mobile phone shipments. This suggests that the majority of mobile users have already made the transition to a smart device,” says IDC ANZ Mobility Analyst, Aman Bajaj.