Adobe Flash has not been one of the most loved software around, that bit we all know and agree to!! It makes browsers freeze and crash and can provide easy venue for malwares and hackers to attack your PC. I personally keep it deactivated on browsers, I use. Now, coming to topic of this article, it seem Google also has enough of Flash’s mood-swings and has decided to move on 100% to HTML5. In a post of Google+, AdWords, Google’s Ad earnings arm has made it clear that they will stop supporting upload of Flash-based ads into AdWords and DoubleClick Digital Marketing starting June 30th this year.
Google display ads go 100% HTML5
Over the last few years, we’ve rolled out tools to encourage advertisers to use HTML5, so you can reach the widest possible audience across screens (http://goo.gl/nWHctK). To enhance the browsing experience for more people on more devices, the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5:
– Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.
– Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick.
It’s important to update your display ads^ to HTML5 before these dates.
AdWords advertisers who currently use Flash ads in their campaigns have several easy ways to ensure your creative can continue to show on the Google Display Network. Read more here: https://goo.gl/ZBq5DR
^Video ads built in Flash will not be impacted at this time.