According to IDC’s latest tracker report, Windows Phone continues to be the 2nd largest operating system in Latin America. The OS has seen a QoQ growth of impressive 20% in Latin America markets growing quicker than market itself.
The IDC’s global report for Q3 puts Android at 81%, shows Apple losing market share and Windows Phone growing stronger with 156% YoY growth. Keeping this in mind it is not surprising to see Windows Phone growing rapidly in Latin America and staying ahead of iOS for Q3 as well.
In some markets like Chile the growth has been more than 50% QoQ it seems.
For the third quarter, according to IDC, Windows Phone is in second place in terms of the operating system’s presence in Chile, Colombia, Peru, Mexico and the region, highlighting the increase in popularity of the operating system among consumers. In Chile, growth over the previous quarter was 50%, the highest among its major competitors.
Microsoft seems to confirm its no. 2 place in LA markets,
“We have maintained our goal to continue positioning Windows Phone as the most personal and ideal platform for consumers and businesses. We maintain our N2 position in the region and in markets such as Mexico, Colombia, Peru, and now Chile, demonstrating we’re on the right track,” Liliana González, Director of the Windows Phone Division for Latin America, said. “There is no doubt about the opportunity for Windows Phone in Latin America, which shows that consumers are increasingly looking for more personal smartphones. Developers have started building more and more applications for Windows Phone, and companies are considering us as their choice for mobile workers,” she added.
Source: The Financial